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  • Shouting From the Mountain Top


    Our Senior Media Specialist Rachael Chappa is featured on David Zahn’s Getting Personal About Business Blog  Shouting From the Mountain Top This is the first of a two-part series on the field of Public Relations, and what entrepreneurs and small business owners should consider as they think about the value it can provide them. There […]

  • Dove Does It Again: Love Your Curls Campaign


    Through the talented team at Ogilvy & Mather in Paris, Dove nails it again with its real beauty campaign. Always promoting self-esteem and encouraging women and girls to love the skin they’re in, Dove has a new focus: curly haired cuties. This campaign instantly struck a chord with me because growing up I had plenty of […]

  • Pick up the Pen


    When was the last time you wrote a thank you note for business or personal correspondence? According to the US Postal Service Survey, referenced here in John Sullivan’s Harvard Business Review post, it was probably about seven weeks ago. The average home receives just one hand-written note almost every other month, down from one every […]

  • Training For Your Three Minutes of Fame


    A well placed broadcast segment has the potential to give your brand a major boost, but before stepping foot into that green room, media training is a must. The standard morning show segment is just a few minutes – more than enough time to get the audience to connect with your brand, integrate messaging, and […]

  • Inspiring Young Entrepreneurs


    Need a little inspiration this Friday? Look to the winners of the 2014 New York Young Entrepreneur Challenge, a business pitch competition sponsored by FrontStreet Facility Solutions. Although there were 20 amazingly talented finalists, two were named the overall winners and earned $10,000 in start-up funding and a suite of services essential to their business […]

  • Three Questions to Ask Yourself Before Sending an Email Pitch


    By Rachael Chappa Crafting a media pitch can often be equated to creating a work of art. Conveying details of a news story, maintaining brand awareness and trying to convince a reporter that your client’s story is relevant to their readers in just a few short paragraphs takes time and devotion. However, in the end, putting those puzzle pieces together […]

  • Once Upon a Time


    By Courtney Benevides At a time when social media and bloggers rule the roost, the opportunity to tell a story is available to anyone, and that can be a good and a bad thing. Storytelling is the foundation of human interaction and is absolutely essential to communication. Creating brand awareness by evoking emotion is certainly […]

  • Out of Time?


    By Kate Johnson As a business owner, sometimes day-to-day responsibilities can feel like the arch nemesis of progress. Budgets, customer interaction, product development and logistics can ironically all stand in the way of you being able to spread the word about your amazing organization. You meant to post to Facebook, but instead you paid bills. […]

  • Building a Business or Team


    As an entrepreneur, did you set out to build a business or a team? Quite frankly, seven years ago I started out as a public relations consultant because I wanted a new challenge. I was going to pair my time in academia with consulting, giving me the ability to provide real-life examples in the classroom. […]

  • The Latest


    It’s Martin here..and I’m willing to discuss anything related to public relations, career, family, running 1/2 marathons or giving back for the greater good. Want to be a part of the blog? Drop me a line at martin@martinbpr.com