Shouting From the Mountain Top

Our Senior Media Specialist Rachael Chappa is featured on David Zahn’s Getting Personal About Business Blog 

Shouting From the Mountain Top

This is the first of a two-part series on the field of Public Relations, and what entrepreneurs and small business owners should consider as they think about the value it can provide them.

There is the old discussion topic that often gets debated about whether a tree falling in the forest makes a noise if no one is around to hear it.  Similarly, if no one knows about a business or hears anything about it – can it really be any good?  Getting the word out about the unique characteristics or benefits that a business provides can be done if one ascends to the highest peak in a town and yells to all the residents about the company; but a far more efficient and effective way to do succeed at getting the word out successfully is through Public Relations efforts.

However, many small business owners are confused about what Public Relations includes, how to do it, and what the expected results of those efforts might be for the business. Given that most small businesses are started by people who are generally not well-versed in the nuances of Marketing, Advertising, and Public Relations, it is necessary to define our terms.  Rachael Chappa, a Public Relations Expert with over a decade of experience in securing media coverage for her clients through both her own company (Chappa Communications), and as a media relations specialist for martinb+company, provides the following insights into the discipline of Public Relations (PR): read more here on David Zahn’s blog… 

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